If someone visits your site after clicking on a Facebook Ad. You can re-target audiences who have visited your site by creating a Custom Audience from your site using standard events or custom events.
In the following example we will create a ‘Custom Audience’ for users that have previously viewed a product category on your site.
- Go to Audiences in Facebook Ads Manager and create a new ‘Custom Audience’.
- Then select web traffic
The custom audience is created from the ViewProductCategory pixel event.
The sample URL for a category page on the Shopeneur site is as follows:
We can get the category name at the end of the URL.
So we set the ‘URL’ ‘contains’ ‘mobile-phones’.
In this way , we create a custom audience for all users who previously viewed the ‘Mobile Phones’ category.
A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they are similar to your best existing customers.
In the following example, we will create a look alike audience for users who viewed the ‘Mobile Phones’ product category.
In Facebook Audiences, use the drop down to create a new ‘Lookalike Audience’
The audience is set to the ‘Mobile Phone’ customer audience we created earlier. You can find it in the ‘Other Sources’ tab.
In this way, we create a new audience based on the characteristics of people who previously viewed the ‘Mobile Phones’ product category.