Facebook custom audience

If someone visits your site after clicking on a Facebook Ad. You can re-target audiences who have visited your site by creating a Custom Audience from your site using standard events or custom events.

In the following example we will create a ‘Custom Audience’ for users that have previously viewed a product category on your site.

  • Go to Audiences in Facebook Ads Manager and create a new ‘Custom Audience’.

Custom Audience

  • Then select web traffic

Custom Audience

  • The custom audience is created from the ViewProductCategory pixel event.

  • The sample URL for a category page on the Shopeneur site is as follows:

  • We can get the category name at the end of the URL.

  • So we set the ‘URL’ ‘contains’ ‘mobile-phones’.

In this way , we create a custom audience for all users who previously viewed the ‘Mobile Phones’ category.

Custom Audience

Facebook look alike audience

A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they are similar to your best existing customers.

In the following example, we will create a look alike audience for users who viewed the ‘Mobile Phones’ product category.

In Facebook Audiences, use the drop down to create a new ‘Lookalike Audience’

The audience is set to the ‘Mobile Phone’ customer audience we created earlier. You can find it in the ‘Other Sources’ tab.

Lookalike Audience

In this way, we create a new audience based on the characteristics of people who previously viewed the ‘Mobile Phones’ product category.